Author: Jacob McMillen

Jacob McMillen is a website copywriter and content strategist. He enjoys sharing marketing & career advice that doesn't suck via his blog Digital Careerist. Click the link to book a content strategy consultation and start seeing results from your inbound marketing efforts.

Jacob McMillen is a website copywriter and content strategist. He enjoys sharing marketing & career advice that doesn't suck via his blog Digital Careerist. Click the link to book a content strategy consultation and start seeing results from your inbound marketing efforts.

What Is Adaptive Design (And Why Is It A BIG Deal For Marketers)?

What is adaptive design? This is a question we get a lot, and that’s understandable. Everyone knows about responsive design. In fact, it’s become synonymous with “mobile friendly” – a buzzword thrown into so many pitches that you almost ignore it at this point. But very few people are familiar with adaptive design, and even fewer […]

How Your Fancy Design Is Destroying Your Website’s Conversion Rate

Sometimes a horrendously ugly website will convert 100x better than a pretty one. Sometimes an out-of-the-box WordPress theme converts better than a $25,000 design. The issue isn’t beauty or cost, it’s how well the design facilitates the website’s goal. Unfortunately, understanding the basics of online conversion funnels isn’t a mandatory course in web design academy. […]