The UnDelay Blog


To Reach A World On The Go

What Is Adaptive Design (And Why Is It A BIG Deal For Marketers)?

What is adaptive design? This is a question we get a lot, and that’s understandable. Everyone knows about responsive design. In fact, it’s become synonymous with “mobile friendly” – a buzzword thrown into so many pitches that you almost ignore it at this point. But very few people are familiar with adaptive design, and even fewer […]

7 data-backed steps for higher conversions

Business growth can be defined differently for many companies whether it’s user sign-ups, active users, free trials or revenue. Defining your CRO strategy is a critical first step. Then it’s a matter of setting up your analytic tools to identify problems and opportunities for higher conversions. The problem is that it can be overwhelming to […]

How Your Fancy Design Is Destroying Your Website’s Conversion Rate

Sometimes a horrendously ugly website will convert 100x better than a pretty one. Sometimes an out-of-the-box WordPress theme converts better than a $25,000 design. The issue isn’t beauty or cost, it’s how well the design facilitates the website’s goal. Unfortunately, understanding the basics of online conversion funnels isn’t a mandatory course in web design academy. […]

UnDelay’s New Landing Page Builder [Demo Video]

We’re launching a new Adaptive Landing Page builder next month and we’ve had great feedback so far. Here’s a demo to show off some of our unique features and functionality.  Our early access users will receive great incentives, so be sure to get on the list and feel free to ask questions in the comments section or just send us […]

Are Unicorn Conversions Really Possible in Today’s Mobile Era?

We’ve all done it. Stumbled across an article or case study outlining one minor change that caused a huge leap in conversions. It’s exciting, right? Reading about those results makes us believe that Unicorn rates are possible. Sure, some people claim to have seen them, but for most they’re nothing more than a myth. Well, […]

Trust Data, Not Opinions

In the real-life Mad Men days, before there was actionable data to rely on, businesses trusted their guts – or more often they trusted “the HiPPO” – the Highest Paid Person’s Opinion. The term “HiPPO” was coined by Google analytics expert Avinash Kaushik and it represents a common phenomenon found in many businesses today. The office HiPPO makes the […]

Responsive Design is Like Dressing Your Family in the Same Outfit

One-size-fits-all solutions are never a good idea. And no matter what the tag on the shirt may claim, what flatters you may be a huge faux-pas on another – which is why you’d never dress your entire family in the same outfit. Well, one of probably many reasons. In the tech world, responsive web design […]